The Business Studies with Event Management (BBus) at Technological University of The Shannon is designed for ambitious individuals passionate about orchestrating memorable experiences and mastering the business acumen required for success in the dynamic events sector. This undergraduate degree delves into both the creative and commercial facets of event management, preparing you to navigate the complexities of planning, executing, and evaluating a wide array of events, from social gatherings and corporate functions to large-scale festivals and conferences. You will gain a comprehensive understanding of principles of management, marketing, and financial accounting, alongside specialised knowledge in event planning, operations, and delegate management.
This full-time, on-campus programme, studied over three years, offers a blend of theoretical learning and practical application. You will engage with modules covering social and leisure events, event design, and marketing communications, alongside essential business subjects like microeconomics and human resource management. A distinctive feature is your final semester, which includes a valuable work placement or study abroad opportunity, allowing you to apply your skills in a real-world setting. You will graduate with a strong foundation in event project management, entrepreneurship, and applied law, ready to pursue diverse career paths within the thriving Irish and international events industry.