The Business Studies with Event Management – BBus (Hons) at the Technological University of The Shannon is designed for ambitious individuals eager to shape the dynamic events sector. This programme addresses the critical need for skilled professionals capable of managing concerts, festivals, conferences, and brand activations, understanding the complex interplay of logistics, creativity, and business strategy. You will explore innovations in technology, financial accounting, and marketing, gaining a comprehensive understanding of how to deliver impactful experiences. This undergraduate degree is ideal for those who possess a keen eye for detail and a passion for creating memorable occasions.
Studied full-time on campus over four years, your learning journey will be a blend of theoretical knowledge and practical application, including modules on event planning, delegate management, and event operations. You will gain hands-on experience through event work, project management using industry-standard tools like MS Project, and a full semester dedicated to work placement or study abroad, offering invaluable real-world exposure. You will graduate with a robust skill set in event design, marketing communications, and strategic management, prepared for diverse career paths within the thriving global events industry.