The Business Studies with Sports Management – BA at Technological University of The Shannon is designed for individuals passionate about the dynamic intersection of sport and commerce. This undergraduate degree equips you with a comprehensive understanding of both business principles and the specific demands of the sports industry, preparing you for diverse career opportunities. You will explore core concepts in management, marketing, finance, and operations, alongside specialized modules in sports administration, coaching, and event management. This programme is ideal for those seeking to leverage their interest in sport into a successful professional career.
You will study this programme full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Throughout your studies, you will delve into subjects such as anatomy and physiology for sport, marketing principles, and sports facility management. The syllabus includes opportunities for hands-on experience, such as a significant work placement or study abroad option in your final year, allowing you to apply your learning in a real-world setting. Graduates will be well-prepared for roles in sports marketing, event management, sports development, and broader business management positions.