The Business Studies with Sports Management – BA (Hons) at Technological University of The Shannon is designed for individuals passionate about sport who aspire to build a career within its dynamic and global industry. You will explore the intricate blend of business principles and sports-specific knowledge, equipping you with the essential skills and competencies to excel in either sport or general business management roles. This undergraduate degree provides a comprehensive understanding of key areas such as marketing, finance, law, event management, and human resource management, all contextualised within the sports sector.
Studied full-time on campus over four years, this programme offers a practical, hands-on learning experience. You will delve into modules covering anatomy, physiology, coaching principles, management theories, financial accounting, and sports administration, alongside developing skills in business technology and event planning. A significant feature is the integral work placement or study abroad opportunity in your final year, allowing you to apply your learning in a professional setting. You will graduate with a robust skill set, ready for diverse career paths in sports organisations, marketing agencies, event management, and beyond.