The Wilfrid Laurier University Business Technology Management (BTM) undergraduate degree is designed for ambitious students eager to bridge the gap between business strategy and technological innovation. In today's digitally driven economy, businesses increasingly rely on technology to solve complex problems and drive growth. This program equips you with the essential business acumen and the technical understanding needed to excel in this dynamic field. You will explore foundational concepts in accounting, economics, and strategic management, preparing you for a future where technology and business are inextricably linked. This is an ideal program if you are passionate about leveraging technology to achieve business objectives.
You will study this program on campus full-time over four years, engaging with a curriculum that integrates core business principles with practical technology applications. Your first year will focus on essential introductory courses in financial accounting, microeconomics, macroeconomics, and an introduction to strategic management, alongside foundational academic literacy courses. As you progress, you will have the opportunity to explore popular academic options such as International Development or User Experience Design, tailoring your degree to your interests. You will graduate with a Bachelors Degree, prepared to pursue careers in technology consulting, business analysis, or IT management, equipped with both analytical and problem-solving skills.