The Business with Data Analytics BA (Hons) at Robert Gordon University equips you to thrive in a business world increasingly shaped by data. As organisations rely more heavily on analytics for strategic decision-making, this undergraduate degree prepares you to lead in this domain. You will gain specialist knowledge in data analytics, essential for modern business success, while also developing confidence across key business functions like marketing, finance, and human resource management. This course is ideal if you are eager to understand how data can drive innovation and inform business transformation.
You will study this programme full-time on campus over four years, building a strong foundation in core business areas and specialist data analytics techniques. Your learning journey includes exploring economics, the digital business environment, and sustainability management in Year 1, with opportunities for international study in Year 2. In your final year, you will undertake a significant independent research thesis, guided by a dedicated supervisor, focusing on how data informs strategic business transformation. You will graduate with the analytical and business acumen to pursue diverse career paths in data-driven industries.