The Business with Marketing, BA Hons at the University of Greenwich is designed for students with prior university study who are ready to advance their expertise in strategic business management and contemporary marketing practices. This undergraduate degree provides a focused academic environment where you will explore complex industry challenges, including creative content strategy, social and sustainable marketing, and the nuances of managing modern business operations. By building upon your existing knowledge, you will develop the critical analytical skills required to navigate the professional landscape, ensuring you are well-prepared to lead and innovate within diverse organisational settings.
Studied full-time on campus over one year, this direct-entry programme offers a rigorous curriculum that balances theoretical insight with practical application. You will engage with core modules such as managing strategy and contemporary issues in marketing, while choosing between a consultancy project, a business creation project, or thematic independent studies to tailor your learning. Through this hands-on approach, you will graduate with the professional confidence to pursue careers in strategic marketing, retail management, consultancy, or start-up development, positioning yourself as a highly capable candidate for roles that demand both commercial awareness and creative problem-solving abilities.