The BA (Hons) Business with Marketing at Robert Gordon University equips you with the essential knowledge and practical skills to excel in the dynamic world of marketing and business. You will explore core business functions such as finance and human resource management, alongside specialist areas including economics, the digital business environment, and sustainability management. This undergraduate degree is designed for ambitious students eager to develop a robust understanding of marketing strategy, consumer behaviour, and digital media platforms, preparing you for impactful roles in a competitive global marketplace.
Studied full-time on campus over four years, this degree offers a flexible learning journey. In your second year, you can choose to study abroad, broadening your international perspective. Your third year presents distinct pathways: embark on a year-long placement, continue your studies at a partner institution, follow a taught route at Aberdeen Business School, or tailor your learning through the ‘Connect to Business’ option. In your final year, you will delve into advanced modules like Global Leadership and International Branding, culminating in a significant independent research thesis, preparing you for diverse career opportunities.