The Chinese and International Business BA Honours at the University of Westminster is designed for ambitious students seeking to navigate the complexities of the global marketplace. In an era where cross-cultural understanding and linguistic proficiency are paramount, this degree equips you with a unique blend of business acumen and Chinese language and cultural expertise. You will explore key areas such as international business practice, global marketing management, and the socio-cultural dynamics of the Chinese world, preparing you to engage effectively in international commerce and foster strong cross-cultural relationships.
This full-time, three-year undergraduate course, studied on campus, employs active learning methods including lectures, seminars, workshops, and task-based activities. You will benefit from extensive hands-on experience with industry partners and develop crucial soft skills like critical thinking and problem-solving. The syllabus includes opportunities for an optional year-long overseas placement in a Chinese-speaking destination, enhancing your practical experience. You will graduate with a comprehensive understanding of international business and advanced Chinese language skills, ready for careers in multinational corporations, diplomacy, or international trade.