The Bachelor of Arts in Communication and Media Studies with a concentration in Advertising at Fisher College equips you with a comprehensive understanding of the advertising industry, from account planning and creative development to media buying and market research. You will explore all operational facets of advertising, gaining practical experience in developing multi-media campaigns. This undergraduate degree is ideal if you are interested in the strategic and creative aspects of marketing and wish to build a strong foundation in communication and media principles.
This full-time, on-campus programme is studied over four years, integrating core communication theory with practical advertising skills. You will engage with subjects such as Principles of Marketing, Media Writing, and Advertising Campaigns, alongside essential general education requirements. The curriculum includes opportunities for hands-on project work, culminating in a senior seminar and potentially a communication and media studies internship. You will graduate prepared for diverse career paths, including roles as an account executive, media planner, or market researcher in agencies and corporate environments.