The Bachelor of Arts in Communication and Media Studies with a concentration in Public Relations at Fisher College is designed for aspiring professionals who wish to master the strategic communication and relationship-building skills essential for success in today's dynamic industries. You will explore the intricate process of public relations, learning how organizations cultivate mutually beneficial relationships with their key stakeholders. This program emphasizes the development of strong writing and oral communication abilities, alongside efficient information research and effective utilization of contemporary social media tools, preparing you for a vital role in organizational messaging and reputation management.
This undergraduate degree is studied full-time on campus over four years, immersing you in a curriculum that includes foundational courses like Introduction to Mass Communication and Media Writing, alongside specialized subjects such as Public Relations Campaigns and Writing for Social Media. You will gain practical experience through modules like the Communication & Media Studies Internship, and culminate your studies with a Senior Seminar. Upon graduation, you will be well-prepared for diverse career paths, including roles as a publicist, media liaison, copywriter, corporate spokesperson, or public relations manager.