Communication, Marketing and Media

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Sessions
Mode On Campus
Level Undergraduate
Degree International Year One
Closing soon September 2026

Course Overview

Embark on the Communication, Marketing and Media International Year One programme at Navitas International College At Robert Gordon University, designed for ambitious students aiming to build a strong foundation for a career in the dynamic global business environment. This undergraduate pathway equips you with essential skills in marketing, business perspectives, and people management, preparing you to understand and navigate complex economic principles and international management challenges. You will develop a critical understanding of digital technologies and sustainable business practices, making you a well-rounded and forward-thinking candidate for higher education.

This full-time, on-campus programme is delivered over two sessions, focusing on interactive learning and practical application. You will explore core concepts through modules covering marketing principles, financial environments, and international management, alongside developing crucial academic and digital literacy skills. Through engaging with real-world business scenarios and developing your analytical capabilities, you will graduate with the confidence and competence to progress to your degree. This pathway prepares you for diverse career opportunities in marketing, communications, and broader business management roles.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course explores the dynamic interplay between communication, marketing, and media within a business context. You will delve into core marketing principles, including market segmentation, consumer behavior, and branding strategies, alongside the fundamental aspects of financial accounting and statement analysis. The curriculum also addresses essential people management skills, such as understanding the psychological contract and effective change management, to foster successful organizational dynamics.

1 Interactive Learning Skills and Communication

2 Marketing

Market segmentation
Buying behaviour of individuals/organisations
Methods of market research
Branding

3 Business Perspectives

4 The Financial Environment

The basic principles of accounting theory and practice
The significance of financial statements
Analysis and interpretation of financial statements

5 People Management

The impact of the psychological contract on the employment relationship
The role of the HR function
Effective change management techniques

6 Introduction to Economics

7 International Management

8 Digital Context of Business

9 Sustainable Business

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 20,951.00
Total Program Cost Estimated total tuition
USD 20,951.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 624.00 - USD 867.00
Food & Groceries USD 4,833.00 - USD 7,249.00
Transport USD 806.00 - USD 3,222.00
Utilities & Bills USD 4,028.00 - USD 4,833.00
Estimated Total USD 9,667.00 - USD 15,304.00

Living cost estimates are based on Aberdeen Campus.

Outcomes & Employability

What happens after you graduate

97%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Animation & Visual EffectsAutomation & RoboticsBanking & Financial ServicesElectrical & Mechanical InstallationHigher Education & UniversitiesOil & Gas Exploration & ProductionProduction & Operations ManagementRail & Mass TransitResidential ConstructionRetail & Grocery

Top Employers Hiring for this course

Baker Hughes

British Broadcasting Corporation (BBC)

Robert Gordon University

Shell

Subsea7

Tesco

Wood

Why Study Communication, Marketing and Media at Navitas International College At Robert Gordon University

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Very Fast Application response time

Navitas International College At Robert Gordon University typically responds to applications within 1 - 2 days, giving you clarity on your options quickly.

Life at Navitas International College At Robert Gordon University in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Communication, Marketing and Media at Navitas International College At Robert Gordon University

Can I work while studying?

International students studying Degree courses can work up to 20 hours per week during term time, while those in Diploma courses can work up to 10 hours. Full-time work is allowed during breaks.

Is this qualification recognised internationally?

Yes. This course is accredited by The Association to Advance Collegiate Schools of Business.

What English language score do I need for this course?

For English proficiency, you need to meet specific test scores: TOEFL (overall 80), IELTS (overall 5.5), or PTE (overall 59). These scores assess your listening, reading, speaking, and writing skills.

What jobs can I get after studying this course?

Graduates can pursue roles such as Marketing Coordinator, Media Planner, Communication Specialist, Brand Manager, and Public Relations Officer.

What will I actually study in this course?

This course is part of RGU's accredited creative programs, endorsed by entities like the Institute of Hospitality and the Chartered Institute of Marketing. Students will benefit from advanced facilities such as a Digital Suite and Radio Studio.

When can I start — what are the intake months?

The Communication, Marketing and Media course at Robert Gordon University has two intake months: January and September. Make sure to apply before these months to secure your spot.
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