The Creative Advertising Undergraduate Diploma at Seneca College is designed for aspiring professionals ready to shape compelling brand narratives and drive impactful campaigns. You will explore the dynamic intersection of creativity, strategy, and commerce, learning to craft persuasive messages that resonate with audiences. This program is ideal for those with a passion for storytelling, design, and understanding consumer behaviour, preparing you to enter a field where innovation and strategic thinking are paramount. You'll gain foundational knowledge in account services, project management, and market research, setting the stage for specialized learning.
You will study this full-time, on-campus programme over two years, engaging with award-winning industry experts who deliver a practical, building-block curriculum. In your first year, you will master the fundamentals of advertising and brand management. Subsequently, you will choose between the Creative stream, focusing on art direction, copywriting, and design, or the Business stream, emphasizing account management, project management, and strategic planning. You will graduate with a robust portfolio and the skills to pursue roles such as art director, copywriter, account executive, or brand strategist.