The Digital Marketing and Advertising, BA Hons at the University of Greenwich is designed for students who want to master the complexities of modern brand communication and consumer engagement. You will explore the intersection of creative strategy and data-driven decision-making, addressing the challenges of an industry shaped by AI-driven content, social listening, and global advertising trends. This undergraduate degree provides a robust academic framework for understanding consumer behaviour, brand management, and integrated marketing communications. By focusing on both the theoretical and practical aspects of the discipline, you will develop the professional expertise required to thrive in the competitive marketing landscape.
Studied full-time on campus over three years, this course immerses you in an environment that mirrors a professional agency, utilising our dedicated digital marketing suite and interactive Mersive software. You will work alongside industry experts, tackling real-world briefs from organisations like the Institute of Data and Marketing to build your portfolio. Through modules such as digital marketing strategy, branding in virtual worlds, and marketing data analytics, you will gain hands-on experience in planning and executing complex campaigns. You will graduate with the skills to pursue successful careers in global agencies, consultancies, and major brands.