The BA (Hons) Digital Marketing at the University of Portsmouth equips you to navigate and excel in the dynamic world of online communication and brand strategy. You will explore the critical interplay between consumer insights, digital content creation, and effective marketing principles, preparing you to build data-driven campaigns that resonate with modern audiences. This undergraduate degree is ideal for aspiring marketers who are eager to understand the evolving needs of consumers and develop compelling digital narratives. You will gain a foundational understanding of marketing and the essential digital tools used today.
Studied full-time on campus over three years, this programme immerses you in practical application through modules like Search Marketing and Social Media Marketing, alongside developing your strategic thinking in Digital Marketing Strategy. You will gain hands-on experience through projects such as the Marketing Research Project and have the opportunity to undertake a Business Consultancy Project or an International Marketing Project. You will graduate with a comprehensive portfolio and the skills to pursue diverse career paths in digital advertising, content creation, and marketing analytics, ready to make an impact in the industry.