The Digital Marketing BA (Hons) at the University of Chester is designed for aspiring professionals eager to navigate and shape the dynamic online landscape. You will explore the core principles of marketing and delve into the practical application of digital technologies, from social media and mobile strategies to emerging platforms. This course is ideal if you are passionate about understanding consumer behaviour, crafting compelling brand narratives, and leveraging data to drive impactful campaigns. You will develop a robust understanding of the digital marketer's toolkit, preparing you for a career at the forefront of online communication and engagement.
This full-time undergraduate degree is studied on campus over three years, offering a progressive learning journey. Your first year introduces fundamental marketing concepts, while the second year deepens your knowledge with modules on consumer behaviour, international marketing, and the customer journey, including an experiential learning opportunity. In your final year, you will tackle substantial projects, focusing on digital communications, branding, and strategic marketing, culminating in a significant independent project. You will graduate with a comprehensive professional portfolio and the specialised skills to excel in diverse digital marketing roles.