The Digital Marketing BA (Hons) with a Foundation Year at the University of Chester is designed for aspiring professionals eager to navigate and shape the dynamic landscape of online communication and brand strategy. You will explore the core principles of marketing and delve into the practical application of digital marketing techniques, learning to leverage social media, mobile technology, and emerging digital tools. This undergraduate degree provides a comprehensive understanding of consumer behaviour, international marketing, and the entire customer journey, preparing you for a career where creativity meets analytical insight.
This full-time, on-campus programme spans four years, including a foundational first year to build essential academic skills. You will progressively develop expertise through core modules and specialist options, culminating in large-scale projects and a final-year dissertation focusing on strategic marketing, digital communications, and branding. Through experiential learning modules and practical project work, you will build a professional portfolio showcasing your ability to develop and execute innovative digital marketing campaigns, preparing you for diverse roles in marketing agencies, in-house teams, or entrepreneurial ventures.