The Digital Marketing BA (Hons) with work placement at the University of Portsmouth is designed for aspiring professionals eager to shape brand narratives and drive engagement in the digital realm. You will explore the evolving landscape of consumer insights, digital content creation, and marketing principles, learning to craft data-informed strategies that resonate with diverse audiences. This undergraduate degree provides a robust understanding of segmentation, targeting, and positioning, grounded in ethical marketing practices and the latest industry tools, preparing you to address contemporary challenges in brand growth and communication.
Studied full-time on campus over four years, this programme immerses you in practical application through modules like Digital Content Creation and Search Marketing, alongside essential business professional skills. You will actively apply creative processes, emerging technologies, and analytical techniques to real-world scenarios, developing a strong portfolio. The course culminates in an invaluable work placement, offering hands-on experience and professional networking opportunities. You will graduate with a comprehensive skill set in digital marketing, ready to pursue dynamic careers in agencies, corporations, and entrepreneurial ventures.