The Digital Marketing – BBus (Hons) at Technological University of The Shannon is your pathway into a booming digital economy where demand for qualified professionals is rapidly outpacing supply. You will explore the core principles and cutting-edge strategies of digital marketing, from social media and content creation to advanced analytics and SEO. This undergraduate degree is ideal if you possess a keen interest in business, marketing, and the dynamic interplay between creative and analytical approaches, preparing you for a future-proof career in this high-demand sector.
This full-time, on-campus programme is studied over four years, offering a comprehensive curriculum that includes modules such as Brand & Digital Campaign Management, Advanced SEO, and Digital Marketing Strategy. You will gain practical experience through projects like live digital proposals and a capstone project, alongside developing critical skills in areas like video production and artificial intelligence applications. You will graduate with a robust portfolio and the expertise to pursue roles in digital marketing agencies, SMEs, and innovative tech companies.