The Bachelor of Science in Digital Marketing at Hartwick College is designed for aspiring professionals eager to navigate the dynamic landscape of online engagement and brand building. You will develop a sophisticated understanding of how to connect with audiences by mastering skills in viral and organic growth, underpinned by robust analytics. This program is ideal for students who want to explore the ethical considerations of marketing and learn to adapt their strategies to evolving social issues, preparing you for impactful roles in a field that constantly reshapes communication and commerce.
This hybrid program, studied full-time on campus over three years, offers a flexible learning experience combining on-campus classes with online courses from a national consortium. You will build a compelling portfolio of successful marketing campaigns through hands-on projects, culminating in a presentation at Student Showcase. Electives in marketing ethics and law, business writing, and graphic design will refine your abilities. You will graduate with the practical skills and strategic insight to excel in diverse digital marketing roles, equipped to drive brand awareness and engagement effectively.