Embark on the MA Digital Marketing at the University of Portsmouth and position yourself at the forefront of a dynamic and evolving industry. This postgraduate degree is crafted for ambitious individuals eager to master the strategies and tools that drive modern business success in the digital realm. You will explore the foundational principles of marketing, delve into contemporary issues, and develop a sophisticated understanding of consumer behaviour and data analytics. This course is ideal for those seeking to build a robust academic and practical foundation for a career in the fast-paced world of digital marketing.
This full-time, on-campus Master's degree is delivered over 15 months, providing an immersive learning experience. You will engage with core modules covering social media marketing, digital marketing strategy, and user experience, applying theoretical knowledge to practical challenges. A significant component involves a collaborative marketing project with a local business and an independent research project, allowing you to demonstrate mastery of specific marketing topics. You will graduate with a comprehensive skill set, ready to pursue diverse career paths in digital marketing roles, equipped with insights from industry-standard data sources.