The Digital Marketing MSc at the University of Northumbria Newcastle is your pathway to mastering the dynamic landscape of contemporary marketing. This postgraduate degree is designed for ambitious individuals seeking to develop a sophisticated understanding of how digital strategies drive business success. You will explore key areas such as marketing metrics and analysis, strategic digital marketing, and the intricacies of the digital customer journey. If you are looking to build a career at the forefront of innovation in marketing, this MSc provides the essential knowledge and practical skills required to excel in this competitive field.
This full-time, one-year Master of Science programme is delivered on campus, immersing you in a practical learning environment. You will engage with core modules covering digital campaign management, data analytics, and customer relationship management, alongside opportunities to undertake a significant consultancy project or dissertation. Through a blend of lectures, seminars, and hands-on workshops using real data, you will develop expertise in areas like SEO, PPC, and social media strategy. You will graduate with a comprehensive skillset and a recognised qualification, prepared for impactful roles in digital marketing agencies and corporate marketing departments worldwide.