The Digital Marketing – MSc at Technological University of The Shannon is designed for ambitious professionals seeking to master the practical application and strategic nuances of modern digital marketing. This Level 9 qualification addresses the critical need for advanced digital skills across all industry sectors, equipping you to navigate and lead in today's business environment. You will delve into core areas such as managing search marketing, interpreting web analytics, and developing sophisticated social media strategies, all underpinned by a strong foundation in research methods and digital technology law. This programme is ideal for those aiming to elevate their expertise in digital practice and strategy.
You will complete this intensive, full-time, on-campus Masters degree over one year, from September to September. Your learning journey will involve a blend of core modules and a significant practical component, including a Digital Consultancy Project where you will collaborate with a live industry partner to analyse their digital presence and implement tailored marketing solutions. The programme culminates in a substantial 20,000-word research project, allowing you to explore a topic of your choice in depth. You will graduate with highly sought-after skills in digital marketing strategy, data interpretation, and campaign execution, prepared for diverse roles in marketing, advertising, and digital consultancy.