The Digital Marketing MSc at the University of Northumbria Newcastle is designed for ambitious professionals seeking to master the strategic and analytical aspects of digital customer engagement. In today's data-driven landscape, understanding the digital customer journey, strategic marketing, and campaign management is crucial for business success. This postgraduate online Masters degree equips you with advanced knowledge in areas such as data profiling, CRM, digital entrepreneurship, and marketing metrics and analysis, preparing you to lead and innovate in the dynamic digital marketing sector.
You will study this comprehensive online Masters degree part-time over two years, allowing you to balance your professional development with your career. The curriculum integrates essential research methods with practical applications in digital campaign management and strategic marketing in the digital era. Through modules like "The Digital Customer Journey: Data, Profiling and CRM" and "Marketing Metrics and Analysis," you will develop robust analytical skills. You will graduate with a Masters qualification, enhanced by insights from professional bodies like the CIM and DMA, ready to advance into senior digital marketing roles.