The Digital Marketing MSc at the University of Leicester is designed for ambitious individuals seeking to master the dynamic interplay between marketing strategy and the digital landscape. You will explore why marketing is central to our mediated world, learning how to effectively communicate, manage brands, and understand intricate consumer behaviours. This postgraduate programme delves into foundational marketing principles, market intelligence, data analysis, and research methodologies, complemented by the study of digital content, media planning, and strategic communication. You will gain a comprehensive understanding of digital media's persuasive power and its pervasive influence on everyday life.
This full-time, on-campus Master's degree is studied over one year, providing an immersive learning experience. You will engage with modules covering Marketing Management, Consumer Behaviour, Market Intelligence, and Managing Digital Content, alongside developing essential research methods for marketing. Your studies will culminate in either a dissertation or a research project, allowing you to apply your knowledge to complex marketing challenges. You will graduate with the analytical and strategic skills essential for a successful career in digital industries, marketing, and communications sectors, prepared to drive impactful campaigns and data-informed decisions.