The Digital Marketing (Professional Practice) MSc at the University of Huddersfield is designed for ambitious professionals seeking to master the strategic and practical aspects of contemporary marketing. In an era where business success hinges on effective digital engagement and data-driven decision-making, this postgraduate degree equips you to navigate and lead in this dynamic field. You will explore core principles of Strategic Marketing Management, delve into Contemporary Consumer Engagement, and learn to leverage Managing Big Data, preparing you for impactful roles in marketing leadership and innovation.
This full-time, on-campus MSc is studied over 18 months, integrating a 12-month taught programme with a 6-month professional practice placement. You will develop your expertise through core modules and have the opportunity to undertake a significant Final Project, choosing between research, consultancy, or new venture creation routes. The Professional Practice module offers invaluable work experience, allowing you to apply your learning in a real-world setting. You will graduate with a comprehensive understanding of digital marketing strategy and the practical skills to excel in diverse marketing roles.