Embark on the Digital Marketing & Social Media BA/BSc (Hons) with Integrated Foundation Year at the University for Creative Arts (UCA) to master the dynamic world of online communication and brand strategy. This undergraduate degree is crafted for aspiring professionals eager to understand and shape the digital landscape, focusing on how social media influences culture, politics, and the economy. You will explore foundational marketing principles, contemporary digital communication, and the strategic application of social media tools, preparing you for a career where creativity meets commercial acumen within the vibrant creative industries.
This full-time, four-year on-campus program begins with a comprehensive foundation year designed to build your creative and study skills. You will then delve into core units covering marketing, communications, consumer behaviour, and brand identity, alongside specialized electives in areas like fashion, games, or cosmetics. Throughout your studies, you will engage in practical projects, potentially including a professional placement, culminating in a significant degree project. You will graduate with a robust understanding of digital marketing analytics, media planning, and influencer strategies, ready to drive impactful campaigns and build successful careers.