Embark on your journey into the dynamic world of digital marketing and social media with the Digital Marketing & Social Media BA/BSc (Hons) at the University for Creative Arts (UCA). This comprehensive undergraduate degree, delivered full-time on campus over five years, is crafted for aspiring professionals eager to navigate and shape the evolving digital landscape. You will delve into core marketing principles, explore the societal and economic impacts of social media, and gain a deep understanding of brand identity, communications, and contemporary digital strategies. This course is ideal for those passionate about leveraging digital platforms to drive business growth and connect with audiences effectively.
Throughout your studies, you will engage in practical learning experiences, including a foundational year to build essential academic and creative skills, followed by core units in marketing, social media context, and business analytics. You will have the opportunity to specialise in areas like fashion, games, or music industries, and undertake a professional practice year for invaluable industry experience. The curriculum emphasizes hands-on application, from developing social media campaigns and media plans to understanding consumer behaviour and data mining. You will graduate with a robust portfolio, advanced digital marketing analytics skills, and the confidence to excel in diverse roles within the global creative industries.