The M.Sc. in Digital Marketing Strategy at Trinity College Dublin is designed for ambitious individuals, particularly those from non-business backgrounds, eager to launch a dynamic career in the digital marketing landscape. You will gain the essential knowledge and strategic tools required to excel as a digital marketing strategist, exploring critical areas such as digital design, user experience, and the planning and implementation of effective digital campaigns. This postgraduate programme offers a comprehensive understanding of how businesses operate in the digital realm, fostering the cutting-edge technical skills, business acumen, and strategic vision necessary for impactful marketing leadership.
This full-time, on-campus Masters degree is studied over one academic year, comprising 60 credits of taught modules and a 30-credit dissertation or company project. You will learn from expert guest speakers and faculty from leading digital companies like Google, Facebook, and Microsoft, gaining hands-on experience with platforms such as Google Ads and Analytics. Through company trips and practical application, you will develop the ability to master specific digital marketing tools. You will graduate from Trinity Business School with a powerful foundation for diverse career paths across technology, retail, consulting, and more, supported by dedicated career services.