The Digital Marketing (including a placement year) BA (Hons) at the University of Chester is designed for ambitious individuals eager to shape the future of online engagement and brand strategy. You will explore the dynamic landscape of digital communications, understanding how to leverage tools like social media, search engine optimisation, and content marketing to achieve business objectives. This degree is ideal if you possess a creative mindset, analytical skills, and a passion for understanding consumer behaviour in the digital realm, preparing you for a thriving career in this essential industry.
This full-time, four-year undergraduate programme, studied on campus, offers a comprehensive curriculum that balances theoretical knowledge with practical application. You will delve into core marketing principles in your first year, progressing to advanced topics such as consumer behaviour and the customer journey in year two, which includes an experiential learning module. Your final year focuses on strategic marketing, branding, and digital communications, culminating in large-scale projects. Crucially, you will undertake a valuable placement year, gaining real-world experience before graduating with a strong portfolio and the skills to excel in diverse digital marketing roles.