The Digital Media - BA (Hons) at Keele University is designed for aspiring communicators and creators who wish to critically engage with the dynamic world of digital platforms and their societal impact. You will explore the intricate relationship between media, culture, and power, developing a deep understanding of how digital media shapes our political, economic, and social lives. This undergraduate degree is ideal if you are passionate about analysing digital trends, understanding consumer behaviour, and harnessing the potential of new technologies for creative expression and communication.
This full-time, on-campus BA (Hons) degree is studied over three years, blending theoretical knowledge with practical application. You will develop essential skills in social media content creation, digital storytelling, and media design through a mix of compulsory and optional modules, with opportunities to explore areas like web technologies, marketing, and immersive media. Throughout your studies, you will engage with real-world briefs and potentially undertake a work placement, culminating in a significant digital media project. You will graduate prepared for diverse careers in digital marketing, content production, social media management, and beyond.