The Digital Media and Society BA at the University of Sheffield is designed for students keen to understand the profound impact of digital technologies on our social structures, communication, and culture. You will explore how digital platforms shape public discourse, analyse the ethical implications of data collection and usage, and investigate the creation of digital content from websites to data visualisations. This undergraduate degree provides a critical lens through which to examine contemporary society, equipping you with the analytical skills to navigate and influence the digital landscape.
This full-time, on-campus degree is studied over three years, blending theoretical knowledge with practical application. You will engage with core modules such as Introduction to Digital Methods and Digital Storytelling, alongside optional subjects ranging from Digital Marketing to Algorithms, AI and Society. Throughout your studies, you will develop your research design and data visualisation skills, culminating in a dissertation in your final year. Graduates are prepared for diverse career paths in digital marketing, content creation, social research, and policy analysis.