The Postgraduate Certificate in Digital & Social Media Marketing at Seneca College is designed for ambitious professionals seeking to master the dynamic landscape of online brand promotion and customer engagement. You will explore the core principles of digital marketing strategies, consumer behaviour in the digital space, and the technical skills required to manage and execute effective campaigns. This program is ideal for individuals aiming to advance their careers or transition into the fast-paced world of digital and social media marketing, providing a comprehensive understanding of current industry practices and emerging technologies.
This full-time, on-campus program is structured over two semesters, offering a blend of foundational marketing principles and specialised digital skills. You will delve into areas such as search engine strategies, content marketing management, and web design for marketing, alongside practical application through a capstone project and an optional work term. Through hands-on learning and exposure to real-world marketing challenges, you will develop expertise in data analytics for social media and influence-based marketing, graduating with a robust portfolio and the confidence to excel in diverse marketing roles.