Digital & Social Media Marketing (DMM)

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 8 Months
Mode On Campus
Level Postgraduate
Degree Postgraduate Certificate
Closing soon January 2027

Course Overview

Embark on a dynamic career in marketing with the Digital & Social Media Marketing Postgraduate Certificate at Seneca College. This intensive program is crafted for ambitious individuals eager to master the art and science of engaging audiences in the digital realm. You will explore the critical landscape of online communication, learning to develop and implement impactful strategies that drive brand awareness and customer loyalty. If you are looking to gain specialized skills in content creation, analytics, and campaign management, this certificate provides the essential knowledge and practical experience needed to excel in this fast-paced industry.

This eight-month, full-time, on-campus program immerses you in real-world marketing challenges. You will develop hands-on expertise in crucial areas such as branding, social media strategies, digital analytics, and influencer marketing, often within the context of our student-run marketing agency. An optional work term offers invaluable professional experience, allowing you to apply your learning in a live environment. You will graduate with a robust portfolio and the confidence to manage sophisticated digital campaigns, prepared for roles in social media management, digital content creation, and marketing analytics across various sectors.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course provides an introduction to the dynamic field of digital and social media marketing. Students will explore fundamental concepts and strategies used to engage audiences and achieve marketing objectives in online environments. The curriculum covers various digital platforms and tools essential for effective modern marketing campaigns.

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 12,766.00
Total Program Cost Estimated total tuition
USD 12,766.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 986.00 - USD 1,307.00
Food & Groceries USD 2,601.00 - USD 4,334.00
Transport USD 1,110.00 - USD 1,387.00
Utilities & Bills USD 1,301.00 - USD 1,734.00
Estimated Total USD 5,012.00 - USD 7,455.00

Living cost estimates are based on Seneca York Campus.

Outcomes & Employability

What happens after you graduate

79%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Amusement & Recreation ServicesBanking & Financial ServicesEconomic Research & PolicyFilm & Television ProductionFintech & Mobile MoneyInvestment Management & Asset ManagementPrivate Equity & Venture CapitalPublic Broadcasting & DocumentaryStreaming & Digital ContentTax & Legal Compliance

Top Employers Hiring for this course

BMO

Bell Media

CIBC

RBC

Rogers Communications Inc

Scotiabank

TD Bank

Why Study Digital & Social Media Marketing (DMM) at Seneca Polytechnic

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Fast Application response time

Seneca Polytechnic typically responds to applications within a week, giving you clarity on your options quickly.

Life at Seneca Polytechnic in Canada

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Digital & Social Media Marketing (DMM) at Seneca Polytechnic

Can I work while studying?

International students can work up to 24 hours per week off-campus during term time and unlimited hours during breaks. On-campus work is also unlimited and does not require a separate work permit.

What English language score do I need for this course?

To enroll, you must meet specific English test requirements. Acceptable tests include Duolingo, TOEFL, IELTS, and PTE, each with distinct score thresholds.

What jobs can I get after studying this course?

Graduates can pursue careers as Digital Marketing Specialists, Social Media Managers, Content Creators, Marketing Analysts, or Brand Strategists.

What will I actually study in this course?

This eight-month graduate certificate program focuses on designing and evaluating digital marketing strategies. You'll engage in hands-on learning, including creating marketing plans and analyzing digital analytics.

When can I start — what are the intake months?

The Digital & Social Media Marketing program has three intake months: January, May, and September. You can choose the month that best fits your schedule to start your studies.
ℹ️️
ℹ️️
ℹ️️
Account
  • New student?

Search for universities & courses

ℹ️️
ℹ️️
ℹ️️
ℹ️️