Diploma In Digital Marketing

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 3 Years
Mode On Campus
Level Undergraduate
Degree Undergraduate Diploma
Closing soon March 2027

Course Overview

The Diploma In Digital Marketing at Polytechnics Mauritius is engineered for aspiring professionals eager to navigate the dynamic online landscape and master the art of connecting with audiences in the digital age. As businesses increasingly shift their focus to online channels, this undergraduate diploma equips you with the essential knowledge and practical skills to excel in this vital field. You will explore core concepts of marketing, content creation, search engine optimization, and social media strategy, preparing you to drive engagement and achieve measurable results through digital platforms.

This full-time, on-campus programme is structured over three years, offering a comprehensive curriculum that balances theoretical understanding with hands-on application. You will delve into modules covering web design, search engine marketing, and marketing analytics, culminating in a practical training year where you apply your learning in a real-world setting. You will graduate with a strong portfolio and the confidence to pursue diverse career paths in digital marketing, content creation, social media management, and online advertising, ready to make an immediate impact.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This diploma program provides a comprehensive foundation in digital marketing principles and practices. Across seven semesters, students will explore core marketing concepts, delve into digital marketing strategies, and develop skills in areas such as content marketing, search engine optimization, social media marketing, and web design. The curriculum also incorporates essential business knowledge, including accounting, economics, finance, management, and statistics, culminating in practical training and a final year project to prepare graduates for the dynamic digital landscape.

1 Semester 1

Introduction to Accounting
Introduction to Economics
Basic Concepts of Marketing
Introduction to Digital Marketing
Design Thinking

2 Semester 2

Cognitive Process and Problem Solving
Business Statistics
Cyberpreneurship
Database System
Content Marketing

3 Semester 3

Introduction to Finance
Introduction to Management
Introduction to Business Laws
Issues in the Mauritian Economy

4 Semester 4

Operations Management
Web Design and Development
Search Engine Marketing and Optimization
Social Media Marketing
Consumer Behavior

5 Semester 5

Introduction to Human Resource Management
User Interface Design
Organizational Behaviour
Marketing Analytics
Big Data and Emerging Innovation

6 Semester 6

Management Information Systems
Business Mathematics
Computer Ethics and Management
Final Year Project

7 Semester 7

Practical Training

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 4,166.00
Second Year Fee Tuition fee
USD 4,166.00
Third Year Fee Tuition fee
USD 4,166.00
Total Program Cost Estimated total tuition
USD 12,500.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 20.00 - USD 173.00
Food & Groceries USD 10,320.00 - USD 12,900.00
Transport USD 59,340.00 - USD 61,920.00
Utilities & Bills USD 1,548.00 - USD 2,064.00
Estimated Total USD 71,208.00 - USD 76,884.00

Living cost estimates are based on Pamplemousses Campus.

Outcomes & Employability

What happens after you graduate

78%
Graduate Employment Rate Within 6 to 12 months of graduation

Why Study Diploma In Digital Marketing at Polytechnics Mauritius

What makes this program stand out

March 2027 Closing soon

Next intake is in March 2027

Life at Polytechnics Mauritius in Mauritius

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Diploma In Digital Marketing at Polytechnics Mauritius

Can I work while studying?

International students can work up to 20 hours per week in Mauritius without a separate work permit. Note that students cannot work in the security industry.

What jobs can I get after studying this course?

Digital Marketing Specialist, Social Media Manager, SEO Analyst, Content Creator, Email Marketing Coordinator.

What will I actually study in this course?

This program covers essential topics such as brand promotion and the use of various digital channels like social media and web-based advertising. It's designed to equip students with skills for effective online marketing.

When can I start — what are the intake months?

Intake months for the Diploma in Digital Marketing are March and August. Make sure to apply in advance to secure your spot.
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