Economics of Digital Business BSc

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Next Intake TBA

Course Overview

Embark on the Economics of Digital Business BSc at Algebra University, a programme designed for those eager to navigate the complex and opportunity-rich landscape of the modern digital economy. You will explore the fundamental principles of economics as they apply to digital markets, understanding how technology, data, and online platforms are reshaping industries and consumer behaviour. This undergraduate degree is ideal if you possess a keen analytical mind and a fascination with how digital innovation drives economic growth, preparing you for a dynamic career in a field that is constantly evolving.

This full-time, on-campus Bachelor's degree is studied over four years, providing you with a comprehensive understanding through a blend of core economic principles and specialised digital business topics. You will delve into areas such as microeconomics and digital business models, financial analysis, and the application of artificial intelligence in business, culminating in a significant final thesis. Throughout your studies, you will develop critical thinking and problem-solving skills, preparing you to graduate with the expertise sought after in roles across various sectors of the digital economy.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Bachelor of Science program in Economics of Digital Business provides a comprehensive foundation in economic principles and their application within the digital landscape. Students will explore core business functions such as management, accounting, marketing, and finance, alongside specialized topics like microeconomics of digital business models, the economy of social networks, and the application of artificial intelligence. The curriculum also emphasizes essential skills including business communication, research, and critical thinking, preparing graduates for diverse roles in the evolving digital economy.

1 First Semester (Mandatory)

Business English 1
Career - Studying
Mathematics
Introduction to Economics
Basics of Business Communication
Business Software Tools

2 Second Semester (Mandatory)

Business English 2
Career - Teamwork
Microeconomics and Digital Business Models
Principles of Management
Principles of Accounting and Analysis of Financial Statements
Statistics

3 Third Semester (Mandatory)

The Economy of Croatia and the EU
Introduction to Marketing
Business Ethics and Corporate Social Responsibility
Business Finance
Human Resource Management
Introduction to Research and Academic Writing

4 Fourth Semester (Mandatory)

Integrated Marketing Communications
Organizational Behavior
Strategic Management
Managerial Accounting
Project Management

5 Fifth Semester (Mandatory)

Economy of Social Networks
Financial Analysis and Risk Management
Financial Institutions and Markets
Public Finance
Application of Artificial Intelligence in Business

6 Sixth Semester (Mandatory & Elective)

Financial and Non-Financial Reporting
FinTech I - Transformation of Financial Services
Critical Thinking
Internship
Talent Acquisition and Development Elective
Interactive Marketing Elective

7 Seventh Semester (Mandatory & Elective)

FinTech II - Blockchain and Crypto-Assets
Sustainable and Ethical Investing
Entrepreneurship in the Digital Age and the Start-up Ecosystem
Legal Aspects of Business
Market Research Elective
Positive Psychology in the Business Environment Elective

8 Eighth Semester (Mandatory & Elective)

Algorithmic Trading on the Stock Exchange
Digital Transformation and Change Management
International Finance
Final Thesis
Compensation Management Elective
Principles of Sales and Negotiation Elective

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 7,975.00
Second Year Fee Tuition fee
USD 7,975.00
Third Year Fee Tuition fee
USD 7,975.00
Fourth Year Fee Tuition fee
USD 7,975.00
Total Program Cost Estimated total tuition
USD 31,903.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 501.00 - USD 1,462.00
Food & Groceries USD 2,807.00 - USD 5,613.00
Transport USD 421.00 - USD 1,123.00
Utilities & Bills USD 1,123.00 - USD 2,246.00
Estimated Total USD 4,351.00 - USD 8,982.00

Living cost estimates are based on Zagreb Campus.

Outcomes & Employability

What happens after you graduate

96%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Blockchain & Emerging TechnologiesCustomer Experience & Guest RelationsDevOps & Site Reliability EngineeringEvent Planning & ManagementHome Health & Long‑Term CareLuxury & Wellness HospitalityMedical Research & Clinical TrialsRehabilitation & PhysiotherapySoftware Development & EngineeringTravel & Tourism

Top Employers Hiring for this course

Dalmatie Group

Essity

Hrvatski Telekom

Why Study Economics of Digital Business BSc at Algebra Bernays University

What makes this program stand out

Fast Application response time

Algebra Bernays University typically responds to applications within a week, giving you clarity on your options quickly.

Life at Algebra Bernays University in Croatia

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Economics of Digital Business BSc at Algebra Bernays University

Can I work while studying?

International students can work up to 20 hours per week in Croatia without needing a separate work permit. This allows for valuable work experience alongside your studies.

What English language score do I need for this course?

To meet the English language requirements, you can provide scores from TOEFL, IELTS, or PTE exams. Minimum scores vary by test, so be sure to check the specific requirements.

What jobs can I get after studying this course?

Graduates can pursue careers as Business Analysts, Digital Marketing Specialists, or Data Analysts.

What will I actually study in this course?

The Economics of Digital Business BSc at Algebra University focuses on core economic principles and digital business models. You'll learn how technology and data influence consumer behavior and economic growth, culminating in a significant final thesis.

When can I start — what are the intake months?

The intake for the Economics of Digital Business BSc program occurs in September each year. Make sure to prepare your application in advance to secure your spot.
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