The Entrepreneurship, B.B.A. at Marshall University is designed for aspiring business leaders ready to transform innovative ideas into successful ventures. You will explore the core business disciplines of management, finance, accounting, economics, and marketing, integrated with principles of creativity, innovation, and opportunity recognition. This undergraduate degree provides a comprehensive understanding of how to identify, develop, and manage new business opportunities, preparing you for the dynamic world of startups and corporate innovation. If you are driven by a passion for building and scaling businesses, this program offers the foundational knowledge and practical skills you need.
This full-time, on-campus Bachelor of Business Administration program is structured over four years, guiding you through essential business applications and strategic entrepreneurship. You will engage with subjects like Business Models for Start-Ups, Marketing for Entrepreneurs, and Strategic Management, culminating in a capstone experience. Through experiential learning and a student-centered approach, you will develop expertise in creativity, innovation, risk management, and capital sourcing. You will graduate prepared to launch your own company, join a startup, or drive innovation within an established organization.