The Entrepreneurship Major within the Bachelor of Tourism Management at Thompson Rivers University is designed for aspiring leaders eager to innovate within the dynamic global tourism industry. You will explore the fundamental principles of entrepreneurship, from identifying market opportunities and developing robust business models to understanding financial planning and marketing strategies specifically tailored for tourism ventures. This undergraduate degree equips you with the critical thinking and practical skills necessary to launch and manage successful businesses in a sector ripe with potential for creative and impactful enterprise.
This full-time, on-campus program, studied over four years, immerses you in a comprehensive curriculum that blends theoretical knowledge with hands-on experience. You will engage with subjects ranging from destination planning and hospitality operations to event management and sustainable tourism practices. A key feature of the program is the opportunity to develop a capstone entrepreneurship project, culminating in a business plan and pitch presentation, preparing you for diverse career pathways including starting your own tourism business, product development, or roles in entrepreneurial finance and marketing.