The Events Management and Innovation, BA Hons at the University of Greenwich is designed for aspiring professionals who want to master the complexities of the UK’s £70 billion events industry. This undergraduate degree provides you with a comprehensive understanding of event experience design, finance, and operations, ensuring you are prepared to navigate the challenges of the modern experience economy. You will explore critical themes such as sustainable event management, digital marketing, and innovative technology, gaining the academic foundation and entrepreneurial mindset required to launch or manage successful music, cultural, sports, and corporate events in a competitive global market.
Studied full-time on campus over three years, this course offers a hands-on learning experience where you will organise one live event during each year of your studies. You will engage with modules covering virtual and hybrid event production, crowd management, and strategic entrepreneurship, while benefiting from the university's proximity to major London venues. Through the Institute of Event Management (IEM) recognised curriculum, you will develop professional leadership skills and complete a final-year consultancy project or dissertation. You will graduate with the practical expertise and industry connections necessary to pursue diverse careers in festivals, PR, hospitality, and venue management.