The Events Management and Marketing BA (Hons) at the University of Chester is designed for aspiring professionals eager to shape memorable experiences and build impactful brands in a dynamic industry. You will gain a comprehensive understanding of event design, management, and marketing principles, exploring the technical, environmental, and social aspects that define successful events. This course is ideal for students who are passionate about creativity, strategic communication, and delivering exceptional outcomes, preparing you to navigate the complexities of modern event and marketing landscapes.
You will study this undergraduate degree full-time on campus over three years, integrating core concepts with practical application. Year 1 introduces foundational principles, Year 2 challenges you to plan and deliver a live event, and Year 3 focuses on large-scale projects to hone your professional capabilities. Throughout your studies, you will delve into marketing essentials, digital campaigns, and public relations, with opportunities to tailor your learning through optional modules in areas like third sector management or sporting events. You will graduate with the skills and experience to excel in diverse roles across the events and marketing sectors.