The Events Management and Marketing BA (Hons) with a Foundation Year at the University of Chester is your gateway into the dynamic and competitive worlds of event planning and brand promotion. This undergraduate degree is crafted for aspiring professionals eager to understand the principles of designing, managing, and marketing impactful events, from local initiatives to large-scale international gatherings. You will explore core concepts in marketing, digital strategy, public relations, and communications, gaining the essential knowledge and practical skills demanded by today's employers in the events and marketing sectors. This course provides a robust foundation for a successful career.
This full-time, on-campus programme spans four years, beginning with a foundation year to prepare you for degree-level study. Throughout your degree, you will integrate technical, environmental, and social considerations into event planning, with opportunities to deliver live events and tackle significant projects in your final year. You will develop expertise in marketing principles and digital campaigning, with optional modules allowing for specialisation in areas such as third sector management or sporting events. You will graduate with valuable hands-on experience and a comprehensive portfolio, ready to pursue diverse career paths in event management, marketing, and public relations.