The Events Management and Marketing (including a placement year) BA (Hons) at the University of Chester is designed for ambitious students ready to shape the dynamic world of modern events and marketing. You will explore core principles for designing, managing, and marketing events, integrating technical, environmental, and social considerations. This course is ideal if you are passionate about understanding customer behaviour, digital marketing, and public relations, and want to build a career where creativity meets strategic execution. You will gain a comprehensive understanding of both event planning and marketing communications.
Studied full-time on campus over four years, this programme offers a practical, hands-on approach to learning. In your second year, you will plan and deliver a live event, and in your third year, you will undertake a significant placement year, applying your skills in a professional setting. Throughout the course, you will engage with real-world briefs and develop expertise in digital marketing and social media campaigning. You will graduate with a strong portfolio, valuable industry connections, and the confidence to pursue diverse career paths in events, marketing, and communications.