The Events Management BA (Hons) at Robert Gordon University is designed for ambitious individuals eager to shape the future of the events industry. You will explore the dynamic interplay between business strategy and event execution, learning to manage everything from intimate gatherings to large-scale festivals and sporting spectacles. This degree is ideal if you are passionate about creating impactful experiences, understanding consumer behaviour, and addressing the growing importance of sustainability in event planning and venue management. You will develop essential skills in event design, risk management, and financial planning, preparing you for a thriving career in this exciting sector.
This full-time, four-year undergraduate programme is delivered on campus, offering a hands-on approach to events management. You will gain practical experience through planning and delivering student-led conferences and a major festival event in Aberdeen city centre. In your final year, you will undertake a significant independent research project and design your own large-scale charity event, testing your theoretical knowledge and practical skills. You will graduate with a strong Industry Experience Portfolio (IEP), robust industry links, and the confidence to pursue diverse career paths in event planning, festival management, and corporate hospitality.