The Experience Design BDes (Hons) at the University of Dundee is crafted for aspiring designers who seek to create meaningful connections and impactful experiences through innovative products, services, and spaces. In a world increasingly shaped by human-technology interaction, this course delves into the core principles of user experience (UX) design, graphic design, and app development. You will explore how to move beyond basic usability to foster deep engagement, understanding user needs, cultural contexts, and the ethical implications of design choices. This undergraduate degree provides a robust foundation for those passionate about shaping how people interact with the world around them.
This full-time, on-campus degree, studied over four years, immerses you in a dynamic learning environment. You will develop practical skills through hands-on projects, focusing on areas such as user interface (UI) design and graphic design, while also exploring the application of emerging technologies and AI as design tools. The curriculum encourages independent thinking and collaborative problem-solving, preparing you to transition from initial concepts to polished outcomes. Upon graduation, you will be well-equipped for diverse career paths in user experience, digital product development, service design, and creative technology sectors, ready to influence the future of design.