The Extended MSc Marketing at QA Ulster University is designed for ambitious individuals seeking to excel in the dynamic field of modern marketing. In an era where digital communication and global reach are paramount, this programme equips you with the strategic insights and practical skills to navigate complex market landscapes and drive business success. You will delve into core marketing principles, innovation, and analytics, preparing you for advanced postgraduate study and a impactful career. This course is ideal if you are looking to deepen your understanding of marketing's role in organizational growth and societal impact.
This full-time, on-campus programme is delivered over 15 months, beginning with a Graduate Certificate to build essential academic and research skills for business. You will progress to the MSc Marketing, exploring digital marketing communications, global strategies, and marketing analytics through hands-on projects and case studies. A distinctive feature is the Applied Marketing Project, where you will tackle a real-world organizational challenge, developing a professional portfolio. You will graduate with the expertise to pursue roles in marketing management, digital strategy, brand development, and market research, ready to lead and innovate in the global business arena.