The BA (Hons) Fashion Business and Promotion at Birmingham City University is your launchpad into the dynamic global fashion industry, extending far beyond design to encompass the strategic and commercial aspects that drive brands forward. You will explore critical areas such as fashion business context, buying and merchandising for the future, and the experiential retail landscape, preparing you for a career in marketing, public relations, trend forecasting, or event management. This degree is ideal for ambitious individuals eager to understand and influence the commercial success of fashion businesses and the creative industries.
This full-time, on-campus undergraduate degree is studied over three years, offering a comprehensive curriculum that includes core modules like Marketing Strategies and the Experience Economy. You will gain practical experience through optional work placements or industry projects, and in your final year, you will develop a major concept strategy and focus on self-promotion and commercialisation. You will graduate with the skills to navigate the complexities of the fashion market, ready to pursue diverse career paths within this exciting and ever-evolving sector.