The BA (Hons) Fashion Business and Promotion with a Foundation Year at Birmingham City University is your gateway to a dynamic career within the global fashion industry. This undergraduate degree is designed for aspiring professionals eager to understand the intricate workings of fashion marketing, buying, public relations, and trend forecasting. You will explore key concepts such as brand development, visual communication using industry-standard software like InDesign and Illustrator, and the critical role of fashion activism in shaping industry change. This course provides a robust foundation for those passionate about the business and promotional aspects of fashion.
This full-time, four-year programme is delivered on campus, beginning with a comprehensive foundation year where you will explore diverse skills including blog writing, textile techniques, and garment creation. You will engage with core modules such as Developing a Narrative, Understanding Fundamental Processes, and Brand Development, supported by weekly tutorials. As you progress, you will undertake a Signature Project and potentially an optional work placement, gaining practical experience. You will graduate with a strong understanding of marketing strategies, the experience economy, and the ability to self-promote effectively, preparing you for roles in buying, merchandising, and fashion communication.