The Fashion Buying with Design BA (Hons) at De Montfort University is designed for aspiring professionals who wish to blend creative design skills with the strategic acumen required for successful fashion retail. You will explore the dynamic interplay between consumer behaviour, marketplace trends, and the lifecycle of fashion products, gaining a comprehensive understanding of sustainable futures within the industry. This undergraduate degree is ideal for students passionate about shaping fashion brands and making informed purchasing decisions that drive commercial success, preparing you for a competitive global market.
This full-time, on-campus degree is studied over three years, offering a practical and industry-focused curriculum. You will engage with core areas such as fashion consumer analysis, design development, and the practicalities of buying and professional practice, including sustainable sourcing and supply chain management. Your final year culminates in a major design or research project, allowing you to apply your integrated knowledge. You will graduate with a strong portfolio and the analytical and creative skills essential for careers in fashion buying, merchandising, and design roles.