The Fashion Buying with Merchandising BA (Hons) at De Montfort University is designed for ambitious individuals eager to shape the future of the fashion industry by mastering the critical functions of buying and merchandising. You will delve into the complexities of the fashion consumer and marketplace, understanding the entire fashion lifecycle and the vital role of sustainability. This course is ideal for those who possess a keen eye for trends, a strategic mind for business, and a passion for driving innovation within a dynamic and evolving global sector. You will gain essential knowledge in fashion business and consumer behaviour, preparing you for impactful roles.
This full-time, on-campus undergraduate degree, studied over three years, offers a practical and engaging learning experience. You will develop in-depth knowledge of the buying cycle, sales analysis, and strategic stock management, focusing on both professional practice and global sourcing skills. Through hands-on projects and a major research project in your final year, you will apply your learning to real-world scenarios. You will graduate with industry-recognised expertise in merchandising, ready to pursue exciting career paths in fashion retail, buying departments, and related commercial roles.