The Fashion Marketing and Journalism (including foundation year) BA (Hons) at London Metropolitan University offers a unique pathway for aspiring professionals to navigate the dynamic worlds of fashion and media. This undergraduate degree is ideal if you seek to understand how fashion brands are positioned and marketed, while also developing the journalistic skills to report on and shape fashion narratives. You will explore the intricate relationship between marketing strategies, consumer behaviour, and media representation within the global fashion industry, preparing you for a competitive and creative career landscape. This course provides a strong foundation in both academic research and practical application.
This full-time, on-campus programme spans four years, beginning with a foundation year designed to enhance your academic and study skills. Throughout your degree, you will engage with core areas such as marketing principles, fashion journalism techniques, audio-visual production, and digital project management. You will have opportunities to undertake industry experience and develop a substantial dissertation project in your final year, allowing you to delve deeply into a chosen area. You will graduate with the ability to analyse fashion markets, craft compelling media content, and pursue diverse career paths in fashion communications, marketing, and journalism.